Friday, 30 October 2009

Include Logo in Animations

I am now including the Turismo de Portugal logo's character (see bottom picture) in the animations of my idents. For example in my Portuguese tram idea I will use the logo as the main character in my animation. Some of the reasons for using this character are:

The logo will be recognised more
The character will stand out more in the animation (as the others will be humans)
It will create a link as he will be used in them all
It will draw attention to Portugal more with the logo character and the flag and website colours

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